Gander Mountain First Goes Pink, Now Blue Gander Mountain, will begin selling firearms this July in a surprising new hue - blue. The new blue laminate shotgun and rifle - exclusively available at Gander Mountain - is coming to the sales floor after overwhelming interest from parents and youth across the country. The blue addition complements Gander Mountain's highly successful pink firearms launch in the fall of 2007.

"Our pink firearms designed for girls and women are so popular, we've had a hard time keeping them in stock," said Gary Buescher, Vice President for Hunting and Firearms. "After the pink shotguns came out, we heard from parents and their sons requesting a unique firearm made just for boys."

While boys have traditionally had an interest in the shooting sports, Buescher notes they are seeing more and more boys, in addition to girls, attending Gander Mountain's hunter safety courses with their parents.

"Boys and girls are actively participating in family hunting traditions, but they want their own firearm that is distinct from their parents," said Buescher. The Remington 870 Express Junior shotgun offered exclusively at Gander Mountain is made specifically for the young beginner.