Johnny Morris Named Retail Innovator of the Year

Written by National Retail Federation

Tuesday, 22 January 2008

Retail's Most Innovative Leaders Honored at NRF Annual Convention The National Retail Federation, the world's largest retail trade association, named John L. (Johnny) Morris the Retail Innovator of the Year. Johnny Morris, founder and creator of one of the most beloved and recognizable brands in the world, created Bass Pro Shops simply because of his love of bass fishing and the outdoors. After using his own bait and stocking it in his father's liquor stores, John quickly began to recognize sports fishermen's need for specialized equipment and grew the idea into what has become a major tourist destination in virtually every store location. Three decades later, Bass Pro Shops continues to invoke the fantasy of every outdoor sportsman. Other recipients were Terry Lundgren, Chairman and CEO of Macy's, Inc with the Gold Medal Award and Lane Crawford, an Asian retailer, with the International Retailer of the Year Award. "This year's retail award winners have continued to keep up with their customers by providing some of the most advanced, innovative ideas around to handle their demands," said NRF President and CEO Tracy Mullin. "We are thrilled to honor these visionaries for all they've accomplished in the ever-changing world of retail."

Last Updated ( Tuesday, 22 January 2008 )

 

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