Cabela's Pledges Support for Anglers' Legacy

Written by Administrator

Wednesday, 30 January 2008

Year-Long Promotion to Recruit New Anglers Across the Country The Recreational Boating & Fishing Foundation (RBFF) today announced a new partnership with Cabela's that will help increase fishing participation by promoting Anglers' Legacy, a program that encourages avid anglers to share their love of fishing. This will be the second year Cabela's has partnered with RBFF to help promote Anglers' Legacy. In a year-long campaign that kicks off this month, Cabela's will carry the Anglers' Legacy message to their customers through store displays, newsletter articles, links on individual store Web sites, as well as public service announcements on the company's TV programs and in its outdoor magazine. They will encourage promotional managers, store associates and pro staff to "Take the Pledge" and offer shoppers a Trophy Fish Poster for those who sign up. Cabela's will also campaign for the program at the Masters Walleye Circuit, the longest-running professional walleye tournament circuit in the United States, where marketing materials will encourage avid anglers to take the Pledge to introduce newcomers to the sport.  "We're thrilled that Cabela's is supporting Anglers' Legacy with these very promising efforts," said RBFF President and CEO Frank Peterson. "They understand the importance of preserving the heritage of our outdoor sports. This promotion will help us reach many more anglers across the country who can help grow participation in the sport." "Cabela's is delighted to be working with RBFF to preserve the tradition of fishing and pass it along to younger generations," said Cabela's President and Chief Executive Officer Dennis Highby. "Introducing just one person to fishing is a success, and we think we can touch millions through our many business channels." Anglers' Legacy has collected more than 22,000 pledges since its inception in May 2006. The program asks avid anglers to share their passion for fishing and to visit AnglersLegacy.org, where they're asked to "Take the Pledge" ­ promising to take one new person fishing each year.

Last Updated ( Thursday, 31 January 2008 )

 

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